Webflow localization: What it is and why it matters to your business

Webflow, the designer-friendly website builder that’s been making waves recently, has added a feature that opens up new global opportunities for your business. Webflow localization is an all-new feature that helps users take their website beyond borders and effectively market their products and services to folks in non-English speaking locales. In this article, we’ll tell you why Webflow localization matters to your business and how it can positively impact your company.

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What is Webflow localization?

Webflow localization is a feature that enables its users to create a web page in multiple languages without requiring separate domains or codes for each language. Using this feature, you can translate your website into any language and adjust content and images according to regional preferences and cultural nuances.

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Why does Webflow localization matter to your business?

With the increasing number of online businesses, your website has to stand apart from the competition. By localizing your website, you can zero in on your brand’s audiences and appeal to traditions and cultures unique to diverse groups, along with boosting your brand's reputation and credibility. Localized content increases user engagement and user satisfaction with your company.

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How will Webflow localization impact you as a client?

Webflow localization makes it possible to translate sites into several languages and adjust content for multiple locales. This feature will save you considerable time and effort because, unlike older methods, Webflow localization shortens the translation workflow. With a more streamlined and efficient workflow, you can save both money and time.

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How can you use this feature?

Using Webflow localization, you can regularly add various languages to your website. This allows you to avail yourself of regional-specific promotions and pricing information, layout changes, dynamic content, and cultural references. You can also adapt your site to fit a particular holiday or event.

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How can you implement this feature?

This is an excellent resources to dive deeper but here is the outline of steps:

1. Select the page or pages that you would like to localize from the ‘Pages’ tab in your Webflow dashboard.

2. Click on the ‘Localization’ button located at the top right-hand corner of each page.

3. Select the language/s you would like to translate your website into and click ‘Add Language’.

4. Customize and modify elements on the designated page following the instructions provided in the localization window for each element type (text, images, headings, etc).

5. Once all elements have been completed for a particular language, click ‘Save’ then click ‘Publish’ to publish your localized changes to all users accessing your website from that specific language selection.

6. Repeat steps 3-5 for any additional languages that you wish to localize your website for and remember to save and publish any new changes made per language selection before moving onto another language translation

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Final thoughts

As the world becomes ever-more connected, businesses have a lot to gain from making their websites more globally accessible. Using Webflow localization, you can cater to the specific needs of your international audiences, establish your brand's presence across various regions, and enjoy higher engagement and sales. As a result, Webflow localization is an essential addition to any website-building tool, as companies stand to gain significantly from using this feature.

In summary, Webflow localization represents a vital tool for businesses. In addition to being user-friendly and affordable, it can increase sales and gain new customers, who might otherwise be lost to websites in other languages. Taking advantage of this feature gives you a broader audience and enables you to cater to regional preferences and purchases adequately. 

So give it a try today and start expanding your global reach!

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Further resources on Webflow localization

1. Webflow localization Official Page: This is the best place to start. It offers a comprehensive overview of the feature, explaining how it works and how best to implement it.
2. Webflow localization Documentation: Webflow University often features articles on updates and new features, including localization. It's a valuable resource for keeping up with the latest news and tips.
3. Best practices for Webflow localization: In this session, Caroline Ren (Senior Product Marketing Manager, Webflow) and Brett Domeny (Senior Product Manager, Webflow) share some best practices for localizing your sites and give you a closer look at Webflow Localization, our native end-to-end solution for taking your site worldwide.

Remember, the key to successfully implementing Webflow localization is understanding how it works and experimenting with it yourself. So dive into these resources and start building a more globally accessible website today!

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